About Me

Step into my world, where I’ve been crafting stories for over two decades as a TVC and content producer. It all began in TV stations, and in 2011, I made the leap to the agency side.

Over the years, I’ve grown into an agency producer and proudly assumed the role of Head of Production at Horizon FCB in Dubai. My work has gained recognition from prestigious platforms such as Cannes Lions, Clio, D&AD, Loeries, The One Show and Dubai Lynx. At the core of my approach is a disciplined project management style, guiding projects seamlessly from inception to completion.

Having produced projects in the GCC and MENA regions, specifically in the UAE, KSA, Qatar, Kuwait, and Lebanon, I bring a wealth of diverse experiences to the table.

Whether it’s a captivating TV commercial, an engaging content film, brand films, Burj Khalifa projections, or music videos, my focus always centers on delivering excellence. I’ve honed my skills not only through practical experience but also through dedicated courses in project management and leadership. In addition to my degree in Arts and Communication from LAU Beirut, I’ve enriched my understanding of clients by taking marketing-related courses at King’s College London.

Fueled by a perpetual thirst for learning and a steadfast commitment to bringing creative ideas to life, join me on this thrilling journey where creativity intertwines with technology, and each project unfolds as a distinct narrative waiting to be shared. Let’s embark on a voyage where every creation is a unique story, and I continue to blend passion with proficiency.